Overview Of The ARKeth Ad Platform

How the ARKeth Ad Project Started.

The ARKeth Ad project came into existence because of these specific issues and is one of the global app that will run on the ARKeth Blockchain Platform:

Social platforms exploit users usually by forcing them to watch video ads on YouTube, scroll through ads in our social sites including Facebook, Twitter and accidentally clicking on web ads they are not interested in.
Our Attention and behavior of watching ads or scrolling through long ads on social platforms remain un-rewarded.
User's attention is one of our most important & valuable assets and they are not getting anything in return for it.

We designed ARKeth to be the premier social ad platform that pays users for their attention as well as for clicking on ads and providing AI analytics for the advertisers. The platform tracks the click usage data anonymously through the distributed ARKeth platform to predict ad trends for the advertisers.

Game Theory Applied: creating a new gaming ad platform to turn ad campaign's into feverish games allowing advertises to make random or the Nth user clicking on the ad for higher payouts.

Why ARKeth Platform?

The ARKeth Ad Platform

With the advent of the Proof of Stake on Ethereum platform, we now have an energy efficient Blockchain platform to build upon a technology that can benefit the greater community, change social behaviors, and improve the way we see and use advertising. In addition to using game theory to allow Advertisers to convert ad campaigns into fun sought after games we also have a 6x win strategy.

1. Social Platform owners

The Social Platform owners win by hosting the ads.

2. Rewording Users

The Users wins by clicking on the ads they get paid for their attention.

3. Advertisers Win

The Advertisers win by getting more out of the platform with more clicks, conversion and track-ability for their ads.

4. The ARKeth Team

The ARKeth Team wins by createing such a cool innovative technology.

5. Community of Investors win

The community of Investors win as they trade the ARketh token for value.

6. Community of Miners win

The Ethereum community of Miners win using Proof-of-Stake for processing the transactions instead of the energy intensive older Proof of Work methodology.